Mission, Vision & Values

We understand the importance of working together

We are one team sharing our skills, knowledge and experience. We value openness, honesty and collaboration with the aim of satisfying and delighting our customers every day. Strong, mutually beneficial partnerships are how we work.
coffee cup with heart
Coffee bean field
Mission icon

Our Mission

“To be the best private label manufacturer of coffee and other hot beverages. Growing our business with honesty, integrity and respect for all”

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Our Vision

Coffee experts partnering our private label customers with insight, innovation and ethical manufacturing to deliver growth and value for all.
friends having coffee
coffee beans on branch
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Our Values

We are one team sharing skills, experience and passion for our customers and consumers. We are proud of what we do, sourcing ethically and caring for our planet. We’re innovative, constantly searching for new ideas. We value each other and strive to be the best we can in a safe, happy, respectful environment.

We are an awesome bunch of people

If you would like to join us please visit our careers page. We have a diverse and vibrant workforce. We look for people with a wide variety of personalities, experiences and perspectives to create a rewarding working environment where everyone can flourish

Has worked for FFI for 13 years. He has 30 years’ experience working as an accountant in the financial services, energy and food sectors.

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Simon Pitt

Has worked at FFI for 14 years and during that time has enjoyed the broad range of activities involved in the Supply Chain environment from planning and procurement....

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Geoff Garcia

Has had over 35 years’ experience in the UK coffee industry, 20 years at FFI, and for the last 10 years as Joint Managing Director.

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Austin Sugarman
Coffee beans

Our Global Family

Cafea Group is one of the world’s biggest instant coffee manufacturers.

The CAFEA family is a strong network of companies that share the same heritage and common goals of superior quality, great flavour and highest ethics.

coffee picker
freshly picked coffee in sack
coffee farm

Our Accreditations

We conduct our business in a socially responsible, ethical and environmentally sustainable manner to create value for all.
The British Coffee Association Logo
Fairtrade Logo
Rainforest Alliance Logo
Sedex Member Logo
Soil Association Logo
We love to chat so get in touch.