Mission, Vision & Values
We understand the importance of working together



Our Mission
“To be the best private label manufacturer of coffee and other hot beverages. Growing our business with honesty, integrity and respect for all”

Our Vision



Our Values
We are one team sharing skills, experience and passion for our customers and consumers. We are proud of what we do, sourcing ethically and caring for our planet. We’re innovative, constantly searching for new ideas. We value each other and strive to be the best we can in a safe, happy, respectful environment.
We are an awesome bunch of people

Has worked for FFI for 13 years. He has 30 years’ experience working as an accountant in the financial services, energy and food sectors.
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Simon Pitt

Has worked at FFI for 14 years and during that time has enjoyed the broad range of activities involved in the Supply Chain environment from planning and procurement....
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Geoff Garcia

Has had over 35 years’ experience in the UK coffee industry, 20 years at FFI, and for the last 10 years as Joint Managing Director.
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Austin Sugarman

Our Global Family
Cafea Group is one of the world’s biggest instant coffee manufacturers.
The CAFEA family is a strong network of companies that share the same heritage and common goals of superior quality, great flavour and highest ethics.



Our Accreditations











